Background

In India, socioeconomically disadvantaged communities find themselves struggling to access efficient sustainable living practices—owing to significantly pared access to the material and educational means required to lower their carbon footprint. Based on the 2022 report, knowledge of a carbon footprint and what it entails is limited to just 15% of people living in the sub districts and classified as having low income. As such, existing sustainability programs must recognise this gap and initiate targeted efforts for its mitigation. 

There is, thus, without doubt, a wide gap between the communities and the positive influence that the implementation of green technologies and proper waste disposal may have in terms of environmental sustainability. This makes it necessary to implement initiatives that are connected not only to increased opportunities in acquiring these technologies for more efficient and sustainable waste disposal but also to integrate these directives into educational programs that reach far and wide. Incorporating sustainability practices in everyday life as community-centered initiatives would help expand the role of marginalized communities in the general context of internal environmental sustainability in India, tapping into their broad networks.

In light of this, I founded a social initiative Wheel Deal India—aimed at boosting access to material and knowledge resources for carbon footprint reduction among underserved communities in India by encouraging practices of sustainably happy living in daily life.