About the Project

Wheel Deal India is a social initiative aimed at increasing access to material and knowledge resources for carbon footprint reduction among underserved communities in India. For this, Wheel Deal India encourages practices of sustainably happy living in daily life through original story books, magazines, and activity books, the programme guides different age groups towards methods of carbon foot reduction. The initiative aims to not only curate resources that make it easy to adopt sustainable lifestyles, but also focuses on underserved groups as beneficiaries and equal contributors to the eco-conscious movement.

Resting on a targeted donation of bicycles with capital raised for green travel, Wheel Deal India looks to make a comprehensive intervention in encouraging sustainable living habits in an organic manner among socioeconomically disadvantaged communities in India.